Free Shipping Day

Free Shipping Day – Another Day of Performance Calm

Monday December 17 was Free Shipping Day, the last of the specially marketed “days” prior to the arrival of Christmas next Tuesday. With a special site and marketing aimed at getting the last-minute shoppers back online and shopping just one more time, retailers hope that this will give them the final revenue burst they need to make the holiday season a success. Despite the marketing, traffic volumes from the Compuware… read more