Digital

Your Apps Are Your Brand

At the Dynatrace PERFORM customer conference today, Dynatrace CEO John van Siclen made this subtly provocative statement: your apps are your brand. In conversations about the digital disruption driving digital transformations across enterprises today, the relationship between the technology efforts – the apps – and the corporate brand is as important as ever. And yet, the statement that these two very different concepts are actually the same thing raises the … read more