digital experience management

Comey Hearings: What digital experience management means to news media

Politics aside, today’s testimony by James Comey provides a fascinating look at how events can impact Digital Experience Management for news media organizations. I’m using the term Digital Experience Management (DEM) because the industry (Including Gartner and Forrester Research) has identified that Digital Experience needs to be considered and managed in a unique way. DEM draws the relationship between performance, availability, and end-user/consumer behavior when they interact with digital properties like … read more