customer journey

Dynatrace wins prestigious “Success for All” Sally award for its Champion Playbook

Every day, we help our customers deliver the best experiences and success for their customers. That’s a big part of what digital performance is all about. But that’s not all we do. We take customer success very seriously for our own clients, too. We help them reach and exceed their goals—through our own signature program—the Champion Playbook. For years now, Gainsight has led the way for companies — in… read more

Digital Journey or Customer Journey?

A central facet of digital marketing is the customer journey. This journey takes an anonymous visitor (either online or in a physical location) to becoming an identified prospect to the purchase transaction, and then onto becoming a happy customer (who might buy more) or an unhappy one (who needs some kind of special treatment to become happy again). Simple enough – but for all you marketers out there… read more