conversion rate

Comparing User Experience: Web, App & Mobile

With the establishment of mobile web and native mobile apps, your website isn’t the only customer touch point anymore. Mike Austin, Director of e-Commerce at RoomsToGo said it best: ”Our customers expect the same user experience throughout all our channels no matter if it is the website, mobile site or the real physical store!” So, how can you measure the user experience across the… read more

5 Steps to Improve E-Commerce Performance for Increased Sales: Bonus Track

Our client TescaraHats (...) used APM tool to fix a number of e-commerce application performance and usability issues we presented in this mini-series. But there was still a missing link that would ensure TescaraHats increased sales. I guess you thought we forgot about the conversion rate? Nope, here is how an application performance management (APM) tool can tell you why it is so low. read more