Omni-Channel Monitoring in Real Life

In September, Macy’s announced that they will invest 1 Billion $ into their omni-channel strategy. When spending so much money the question that immediately comes up is how to measure the success? Key questions as “Are conversion rates increasing as planned?”, “How good is the User Experience for each channel?” need answers. Since my first blog about omni-channel monitoring, I came across a variety of customer implementations. Today, I want … read more