Compuware SaaS

Evolving an APM Strategy for the 21st Century

I started in the web performance industry – well before Application Performance Management (APM) existed – during a time when external, single page measurement ruled the land. In an ecosystem where no other solutions existed, it was the top of the data chain to support the rapidly evolving world of web applications. This was an effective approach to APM, as most online applications were self-contained and, compared to the modern … read more

Super Bowl Sunday 2013 – Winners, Losers, and Casualties

No matter which team you were cheering for (or if you even watched the game at all), Super Bowl Sunday 2013 was more than a football game. Since the late 1990s, Super Bowl advertisers have tried to successfully link their TV ads to their online properties, sometimes with mixed results. Even 15 years later, companies can’t always predict how well their sites will perform on the big day. But unlike … read more