In this short video I was asked to present on digital disruption and why performance matters to digital marketers, line of business and social gurus.  I took the stance that, yes technical customer experience matters, but also, releasing a successful digital application is a lot harder than it looks.

It was October 2015 and Marty McFly had returned from the past… or headed to the future.  Either way when he got here, he found that the nerds had taken over business.

Since the year 2000, many businesses have risen, and many have fallen.

The video is 5 minutes and I’d love for you to leave feedback or to share it.  Best of luck with your apps!

In this presentation I covered:

  1. How quickly our industries are being disrupted by mobile first applications that provide seamless digital experiences.
  2. Why delivering an application or website is more difficult than it seems.
  3. How you cannot test all devices, and yet as consumers, nobody tolerates bugs, faults or slow speeds.
  4. How Runtastic avoid criticism by getting the facts with Dynatrace.