Susan Cole

Sue is a member of the Marketing team at Dynatrace, based at her home office in North Carolina. She has been working in tech for more than 30 years, having initially stumbled into it and deciding to stay after discovering that technology – and what people can do with it - is endlessly fascinating and engaging. After success in roles spanning sales, consulting, business development and all different aspects of marketing, she decided she likes product marketing best. She joined the Dynatrace team in 2015.

Susan Cole's articles

How IT in the age of digital transformation is like the space race

Next month will mark the 47th anniversary of Apollo 13. The film that recounts the story is a favorite of mine, probably because it so masterfully captures the incredible suspense, fear, and hope felt by people everywhere, that I personally recall very well. I also know how an organization’s digital transformation can generate similar reactions! Apollo 13 was likely a casualty of the space program’s incredibly aggressive schedule. NASA, with… read more

The myth of “mission-critical”: Irrational thinking in modern IT management

I was reading an article today that discusses managing “mission-critical” applications. I really dislike that term. It’s trite, it’s dated – even nonsensical. It suggests that applications fall into two groups – mission-critical, and…optional? marginal? unnecessary? one step away from being voted off the island? Here’s the fallacy with that view – people that run IT organizations are smart, and they invest in stuff that matters to the business. They… read more

Is management of digital experiences lost on CX pros?

I’ve been wrestling with a real conundrum lately. We know that CX is critical to being competitive. In industries like banking, insurance, and retail it’s arguably the single most important differentiator, as it becomes harder to leverage product exclusivity or pricing. There are so many surveys, studies, and subject matter experts asserting this as fact, repeating it seems like demonstrating a firm grasp on the obvious. Good CX… read more