Ryan Bateman

Ryan (@ryanbateman) is a Marketing Director at Dynatrace. He has been working in the IT and Telecommunications industries for over 12 years with experience in all forms of data communications. In his 8+ years at Dynatrace, he has spent considerable time experimenting with digital technologies and social media. Ryan also enjoys cynicism, soccer, basketball and video games.

Ryan Bateman's articles

Dynatrace Detroit – A new location for continued innovation

Dynatrace Detroit is home to hundreds of employees whose responsibilities range from engineering to finance, to customer service, and everything else in-between. Our new home is 2000 Brush St. Suite 501, Detroit MI! Local Detroiters may know Dynatrace as a former business unit of the mainframe services company Compuware. We love the city, and our pride in Detroit was further elevated when we moved from the suburbs to… read more

Digital CX Summit – 2016 Conference Highlights

Welp, it’s been a few weeks since the Digital Customer Experience Strategies Summit in Chicago, IL. If you haven’t had the chance to attend, the show is about advancing the digital customer experience sector. Topics discussed to improve CX include; journey mapping, digital integration, analytics, omni-channel strategies, personalization, design and loyalty programs. I decided this year to wait a bit on my post-event wrap up as… read more

Is perceived experience reality?

Let’s run a pretend test together. Imagine a run-of-the-mill landing page with 300 words, minimal design, and a registration form. We’re really interested in which day of the week and at what time is ideal for sending prospects to this page to convert. We proceed with the following: We run coordinated pushes at certain intervals throughout the week and discover that conversions are abysmal on Friday afternoon and… read more

The secret to better collaboration & better CX

Voice of Customer and web analytics platforms are important. But if you’re using a collection of those tools as a means to understand what experience your customers are having, you’re only winning half the battle. The problem with Voice of Customer (VoC) You’ve upset your customer, and now you’re asking them for feedback? Sure there is a lot to learn here but why does it have to be… read more

What Happens with 200 CDOs in a Room

I had the opportunity to attend the Chief Digital Officer Global Forum in NYC last week and was impressed by the major brands representing a very serious focus on transforming deeply and digitally to create better experiences for their customers. Not everyone there had committed to the Chief Digital Officer title yet, some flirting with it, some not into “labels” but everyone very much in a… read more

What you should know about the Gartner APM Magic Quadrant as a Digital Marketer

In December, Gartner released its Magic Quadrant report for Application Performance Monitoring and as a Marketer, you probably didn’t hear about it. If you care at all about maintaining or measuring your customer experiences, it’s high time this report got some love outside of its traditional IT-based readership. Who is Gartner? Let’s start at the top. Gartner is an analyst firm fairly well respected… read more

A Forward Look to Tech Performance in 2016

In 2016 history will repeat itself, but perhaps with a new audience this time around. Development and Operations groups have been transforming culturally to adapt to infinitely increasing customer expectations FOR business teams but not WITH them. Finally, with the tools available to foster collaboration across these groups in a common language, the most mature organizations will begin to practice digital performance management, an evolution of… read more

Reflecting on the 2015 Gartner Magic Quadrant for Application Performance Monitoring (APM)

For a sixth consecutive year, Dynatrace* is positioned as a Leader in Gartner’s “Magic Quadrant for Application Performance Monitoring (APM) report”. This caps a record-breaking year for Dynatrace. In May, Gartner named Dynatrace the worldwide APM market share leader, with 12.5% of Revenue Share in the global market in 2014†. This is more than three times the revenue of other new generation APM vendors. The company is the industry’s… read more

Digital CX Summit – Conference Highlights

Last week at the Digital Customer Experience Strategies Summit in Chicago I had to opportunity to have a number of great conversations with fellow attendees and sat in on a number of solid presentations worth sharing. I was excited prior to the show to learn about the latest in customer journey mapping strategies, voice-of-customer (VoC) stories, customer experience (CX) analytics and other shifts in customer focused business models. I’d have… read more

Digital disruption & the role of CX and APM

I recently had the opportunity to sit down with R Ray Wang, Principal of Constellation Research and author of “Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy.” As an expert who’s spoken with thousands of businesses on the topic of digital disruption and what it takes to transform and thrive I jumped at the chance to dig deeper into his thoughts on the relevancy… read more