Rich Bentley

Rich Bentley is senior director of product marketing at Dynatrace. He has been marketing products in the IT management space for over 17 years, and before that was a systems engineer and software developer. In his free time he enjoys music, woodworking, and spending time with his one wife, two kids and two dogs.

Rich Bentley's articles

3 years of AI at Dynatrace. What it takes to succeed.

In the three years the Dynatrace artificial intelligence (AI) engine has been in production, we’ve seen what it takes to solve real problems. While our competitors are finally entering the world of AI, I’m skeptical whether their approaches will work without a fundamental re-engineering of their products. Here’s why. AI is only as good as the data that feeds it As Data Science advisor Monica Rogati points out, having the … read more

The top 5 reasons you can’t compare AppDynamics to Dynatrace for APM

When customers are selecting an APM solution we at Dynatrace are often shortlisted alongside Cisco AppDynamics. I’ve heard all sorts of stories as to the claims, half-truths, and false statements that are shared to try and sway the customer. The reality is, because of our relentless innovation, we are no longer ‘like’ other APM providers such as AppDynamics. It pays for the customer to stay up to date, and of … read more

DockerCon 2017 – A Tale of Three Demos

DockerCon 2017 was three days of jam-packed action. As each day closed, I took some time to reflect with my colleagues on the hottest elements of our demos and discussions. We ended up with three solid demo videos covering key aspects of our solution for Docker environments. Auto-discovery and the power of Smartscape At previous employers, I’ve demonstrated a number of products, but I’ve never focused on the deployment of the … read more