Reinhard Brandstaedter

In the past 15 years Reinhard Brandstädter has worked as a system architect, performance analyst and consultant. As Product Manager for Dynatrace he has been driving product enhancements and capabilities for production monitoring. Now he focuses on performance management for eCommerce applications and supports companies on their APM journey.

Reinhard Brandstaedter's articles

My SAP Hybris Digital Live Summit Takeaways

You can’t really say that I participated in SAP Hybris’ Digital Live Summit (#SAPHybrisLive) yesterday. It was a global event spread across multiple time zones – so yesterday doesn’t apply here. It was a unprecedented online event of a kind I’ve never before experienced. The event followed the sun, started in Singapore, continued in Munich, and finished in New York. 21 hours of live-streaming content and numerous on-demand content items made available for consumption … read more

Advanced eCommerce Monitoring – one tool does it all

No eCommerce platform can be operated without a proper monitoring solution in place. In fact monitoring or analytics alone isn’t enough. If you are serious about your online business you need to do all of it: continuous performance management, user analytics, marketing analysis, business monitoring and customer service management. I like to call it: eCommerce Monitoring With Dynatrace AppMon we can collect a variety of data, much more than simply monitoring data like … read more

Choose an APM Tool for the Solution – not for the Problem!

Just last week a senior Hybris consultant shared the story of a customer engagement on which he was working. This customer had problems, serious problems! We are talking about response times far beyond the most liberal acceptable standard! They were unable to solve the issue in their eCommerce platform – specifically Hybris. Although the eCommerce project was delivered by a System Integrator/Implementation Partner, the vendor still gets involved when things go really wrong! After all, the vendor … read more

Use Visibility & Facts to Avoid Lengthy War Rooms & Miscommunication

A few days back I was called into a war room situation with the hosted services group of our partner hybris. They were facing issues with the eCommerce site of one of their customers, a large UK based luxury clothing retailer. The situation was quite critical. Even though loadtests were conducted and everything appeared to be optimal, the eCommerce site encountered issues during a recent customer promotion which required the implementation of customer … read more

Black Friday Night – Saving your eCommerce business – Real Time!

It’s Black Friday in the US! For me it’s actually already early Saturday being located in Europe. The past hours I spent on troubleshooting eCommerce sites that went down during their Black Friday peak sales periods. My friends at hybris kept me in the loop with their effort on keeping their customer’s commerce sites up and running. I thought to share my experience of analyzing the root cause on four sites powered by … read more

Who stole the Flux Capacitor? – Taking hybris eCommerce back to the future with performance powered by Dynatrace!

Last week at the hybris Customer Days in Fort Worth I witnessed Brian McFly and Doc Werkema, two hybris people from the future, get stranded in the present with their Delorean DMC-12. Unfortunately, their flux capacitor was damaged on the journey and they are now stuck in a world where commerce and marketing systems do not work together, sales and services are not integrated, and where there are no microservice … read more

Hybris Performance Review: 10 System Health Checks

For over 3 years now I have been working closely with hybris. During this time we have demonstrated a lot of value for customers in optimizing custom hybris configurations at a critical point in the initial deployment of their sites.  Understanding factors that contribute to user experience prior to launching a site is critical for success in the launch and in terms of ongoing digital performance, brand value and sales … read more