Matthew Keenan

Matt Keenan manages Global ISV Alliances at Dynatrace across Ecommerce, Portals, and Web CMS stacks. Matt has worked in the Retail technology sector for over 15 years, including Hosting, Managed Services, and Application Performance Management. Matt is a Brit in Chicago and frequently asks when Cinco de Mayo is.

Matthew Keenan's articles

5 Starter Tips to Deliver Outstanding Salesforce Commerce Cloud/Demandware Performance

As a certified Salesforce Commerce Cloud LINK Technology Partner we provide  a broad  range of Commerce Cloud customers with Synthetic and/or Real User Monitoring insight into the performance of their applications and associated customer experiences. This wealth of data enables us to provide insight into trends, pitfalls, and best practice for Commerce Cloud implementations that are based on quantitative data. We also have access to our own Sandbox environments where … read more

Sitecore Performance Tips: What’s Geography Got to Do with It?

It’s not very often that data aligns perfectly to illustrate a topic. Typically, there are very clear trends among the outlying data points that clearly support the topic in question, but it’s rarely absolute. So, while researching Sitecore performance topics this week, I spotted data points that almost perfectly align to support the premise of Geographical Performance Variance in User Experience, that is, in layman’s terms, the further away the … read more

Adding the ‘How’ to ‘What’ for Sitecore Helix Test Automation

Prologue Following the introduction of the Sitecore Helix framework at Sitecore Symposium 2016 in New Orleans, and after attending Sitecore User Groups where Helix has been discussed, I wanted to take this opportunity to share insights on how to achieve the automation aspects outlined in Helix. By adding Dynatrace AppMon into your DevOps Continuous Integration (CI) / Continuous Deployment (CD) processes, you automatically ensure the highest levels of quality, performance, … read more

Personalization: The Impact on Ecommerce Customer Experience

The generic customer journey is dead. One size no longer fits all – for both B2C and B2B customers. So how do you make a customer feel special when the internet has all but eliminated differentiating by product or price? According to Gartner, the delivered digital customer experience must be the key differentiator for your organization.1 So it’s no surprise that one of the top initiatives for retailers is to deliver … read more

Delivering Omnichannel Success with IBM WebSphere Commerce: A Digital Agency Perspective

I had the opportunity to talk to Jon Anhold, an Associate Technology Partner at Rosetta, a leading Digital Agency that specializes in IBM WebSphere Commerce about how they consistently deliver Omnichannel success to their clients. His feedback and responses were really insightful and I just couldn’t help but share them in their entirety! Matt: Rosetta describes its mission as ‘connecting rich data, engaging experiences and robust technologies to forge meaningful relationships with customers … read more