Jerrod Howlett

Jerrod Howlett's articles

Super Bowl Sunday 2013 – Audi vs. Mercedes

Luxury car makers Audi and Mercedes took differing approaches to generating brand awareness during the 2013 Super Bowl: Audi, through its “Prom” big game commercial and subsequent #BraveryWins hash tag campaign on Twitter; Mercedes via its “Soul” big game commercial, featuring a few high-profile celebrities and a very aggressive price point, appealing to a younger demographic. Both companies also took advantage of a “second-screen” strategy by linking the big game… read more