Jason Bloomberg

Jason Bloomberg is the leading industry analyst and globally recognized expert on agile digital transformation. He writes and speaks on how today’s disruptive enterprise technology trends support the digital professional’s business transformation goals. He writes for Forbes, his biweekly newsletter the Cortex, and several contributed blogs. He also helps technology vendors and service providers communicate their digital transformation stories. His latest book is The Agile Architecture Revolution (Wiley, 2013).

Jason Bloomberg's articles

The Artificial Intelligence-Driven Vision for Digital Performance Management

The goal is now in sight – if not yet in reach: a fully-automated operational production environment. The rise of DevOps shows the progress we’ve made in automating the provisioning and configuration of ops, as well as application deployment. Management of the ops environment isn’t far behind. IT Operations Management (ITOM), and in particular Application Performance Management (APM) are now well on their way to realizing this hands-off… read more

Best Western: Scrappy Digital Transformation

I recently wrote an article for Forbes on Best Western Hotels and Resorts’ digital transformation efforts. For this article I interviewed its Chief Digital Officer Greg Adams and Chief Marketing Officer Dorothy Dowling. There were two sides to this digital transformation story. The most visible: its customer-facing efforts, including virtual reality as part of an overhaul of its web presence. But behind the scenes, its digital… read more

Measuring the Business Health of the Digitally Transformed Enterprise

How healthy is your business? Or to place the question into a more strategic context: how will digital transformation impact the health of your business? Furthermore, how will digital transformation change the way you measure your business health? Traditional measures of business health depend upon a variety of financial key performance indicators (KPIs). Basic KPIs like revenue and profitability are important, but bean counters over the… read more

Digital Journey or Customer Journey?

A central facet of digital marketing is the customer journey. This journey takes an anonymous visitor (either online or in a physical location) to becoming an identified prospect to the purchase transaction, and then onto becoming a happy customer (who might buy more) or an unhappy one (who needs some kind of special treatment to become happy again). Simple enough – but for all you marketers out there… read more

What Marketers who Care about CX Can Learn from IT

Customer experience (CX) is a hot topic in digital circles as well as more traditional marketing conversations today. In spite of such focus, however, most people miss some of the basic principles of CX. You may be one of them. Here’s a quiz for you: which is more important to the overall marketing effort, CX or conversion – in other words, closing the sale with a customer? If you said… read more

Dynatrace: Dogfooding the Cat Food

As the digital performance management market leader, Dynatrace could be forgiven for resting on its laurels – but driving innovation is still top priority, even facing the risks of the Innovator’s Dilemma. In the years since Clayton Christiansen’s book, the Innovator’s Dilemma is now a familiar challenge: incumbent companies with established customers are loathe to invest in innovations that might disrupt existing revenue streams – thus eventually ceding… read more

Your Apps Are Your Brand

At the Dynatrace PERFORM customer conference today, Dynatrace CEO John van Siclen made this subtly provocative statement: your apps are your brand. In conversations about the digital disruption driving digital transformations across enterprises today, the relationship between the technology efforts – the apps – and the corporate brand is as important as ever. And yet, the statement that these two very different concepts are actually the… read more