Dave Anderson

Dave is Global VP Marketing at Dynatrace based in Boston. Dave has extensive digital marketing experience working both client side as well as with leading global agencies. Dave has a passion for technical analysis, coding, search, social media strategies, website development, and design. With this he is able to translate complicated theories into a simplified perspective. A self-confessed geek, published musician, coffee addict and sporting tragic, his perspective is rarely boring. You can reach him at @daveando

Dave Anderson's articles

The BEST Digital and Application Performance Customer Stories from Perform Days

We’ve just wrapped up first round of EMEA and Asia Pacific Perform Days, talking with over 1,500 customers across 18 cities. There were so many extraordinary customer stories I wanted to share, and these are only a few of the highlights from the events I could attend. It really didn’t matter what country we were in, or what industry the customer was from, everyone understood the importance of digital and application performance. read more

Video: Digital customer experiences in the age of faceless organisations

What happens now that customer experience has shifted from something that’s easily defined and measured, into a matrix of complex measurements? How do you prioritise what experiences to measure and what role does digital performance management play in customer experience? In my keynote at Dynatrace’s Perform events in Asia Pacific, I tackled some of these challenges that make it very difficult for organisations today to create a great customer… read more

How website & application performance impacts customer experience & loyalty

I had the opportunity to present how website and app performance impacts customer experience as part of the Sitecore Digital Survivor Series. For those that missed the session I have summarised some of the key outtakes in the blog below. For those that prefer watching it you can do that right here: It’s a long post so I’ve used anchor menu links so you can… read more

10-minute digital experience health check of our new Dynatrace website

Yesterday we completely refreshed and relaunched our website. I’m in Asia this week, so I woke up early to check everything was OK overnight. This blog is a simple overview of what I looked at, step by step, as I drank my morning coffee. I’m not in the development team, I’m just one of the stakeholders who cares deeply about our website performance. In just 10 minutes I am reassured that… read more

A Year Benchmarking Retail Website Performance with 7 Best Practice Resources

I’ve been tracking the global retail websites for the past year, and recently I presented the findings in a webinar on what data trends emerged. Put simply websites are slower, heavier, and more complex than ever before. But does speed still matter? You can find the recording right here. Key outtakes from a year benchmarking ecommerce/retail website performance Our attention span is now 8 seconds. Almost the same as… read more

Why apps should be built like planes

I’ve been flying quite a bit lately and I started thinking about why apps should be built more like planes. This is not meant to be a deep and insightful blog but rather amusing so I hope you enjoy my perspective! Planes are built not to crash. Wish I could say the same for apps. I’m continually surprised by how often applications that I use… read more

Australian Election: Website and Social Media Showdown

Brexit, Trump, Euro Cup, you’d be forgiven for not knowing the Australian election is tomorrow. Instead of just monitoring the website performance of the political parties, I wanted to extend my analysis to social media, in order to see which political party was utilizing their digital reach most effectively. Can we predict a winner? Digital media spends increase significantly In this election, digital accounts for 27.4% of the category’s… read more

Roller-coaster Performance: Digital Downfalls in the Tourism Industry

Last night, after we put the kids to sleep, my wife and I sat down to a glass of wine and planned a weekend away. We’re new to the U.K. and friends of ours had recommended a getaway idea that would be fun for the whole family. Cue: pick up my mobile phone. Like all tech-mad impatient people in their thirties, we wanted to skim read… read more

How to Strengthen your Customer Experience Insights Beyond Google Analytics

Adobe recently published the 2016 Digital Trends Report which pegs customer experience as the top priority for marketers. In just two short years it has morphed from being a ‘top priority’ to a trend that’s defining all other marketing priorities. The thing about customer experience is we can’t improve it unless we have actionable analytics. In this post I wanted to share how I use Google… read more

Website performance in China: Uncovering our own problems

Delivering a successful website performance experience for an audience located inside China is a nightmare. It’s well documented that certain features and functions, like Twitter, Facebook, YouTube, and objects of Google, are blocked but it’s actually much more complicated than this. This is my first entry in a series of posts that will walk you through how to uncover performance issues and navigate the country’s unpredictable and inconsistent Internet rule book,… read more