Dave Anderson

Dave is Global VP Marketing at Dynatrace based in Boston. Dave has extensive digital marketing experience working both client side as well as with leading global agencies. Dave has a passion for technical analysis, coding, search, social media strategies, website development, and design. With this he is able to translate complicated theories into a simplified perspective. A self-confessed geek, published musician, coffee addict and sporting tragic, his perspective is rarely boring. You can reach him at @daveando

Dave Anderson's articles

The Dynatrace 2017 EMEA Partner of the Year award winners, headed by YMOR and Omnilogy

The Dynatrace Partner Summit is one of the most anticipated events of the year for us, bringing together 300 of our top partners across primarily Europe, but this year also Asia and North America. John van Siclen, CEO of Dynatrace opened the summit with a statement that reflects the importance of the Dynatrace partner community: “We thank our partners for our market leadership in the past, and we look… read more

What’s that? #whatsappdown?

I love the outcry that surrounds a digital service outage. It’s almost as though someone has turned off the oxygen for a few moments. So, it comes as no surprise that everyone went a bit crazy when Whatsapp went down for a few hours on Wednesday night. The usual scenario played out – people turned to social media to vent, and to laugh, and media were on the hunt for… read more

We tested 3 messages on the ground floor of AWS Sydney. Here’s what happened.

I was fortunate enough to be on the stand at the AWS Summit in Sydney. I say fortunate, because I simply love being able to demo our monitoring solution and see people’s reactions. It’s also a great chance to try on some of our brand messages to see if they resonate. This is my take on the event. Message 1: Sexy dashboards that are outclassed by AI and Problem… read more

Going head to head in APM: Dynatrace VS AppDynamics

The APM (application performance management) market is one of the most watched and in-demand tech industries today. Why? Because perfect application performance is undeniably the holy grail for every modern business. That’s why we set about redefining how global businesses approach APM more than four years ago. You see, we saw on the horizon just how insanely complex and hyperscale our IT environments were about to get. So,… read more

Dynatrace partners, HCL Technologies & CSC stand tall in new Gartner report

Here at Dynatrace, we were pretty excited (but not completely surprised) to see a number of our partners making the A-list in Gartner’s newly launched Magic Quadrant report, which identifies the top 20 Public Cloud Infrastructure Managed Service Providers Worldwide. Accenture, HCL, CSC, Capgemini, Melbourne IT, Bulletproof, Rackspace, Wipro and Infosys are among our partners that made the list. I specifically called out HCL and CSC because it just so… read more

Perform 2017 ends with a standing ovation

Perform 2017 finished as it should: with all 75 presenting customers and partners back on stage to receive a standing ovation. That’s what this global event is all about –  customer networking, shared learnings, and proud moments that showcase how Dynatrace’s innovative stride makes customers’ lives easier and more successful. “This is a gathering of the Dynatrace family,” one attendee aptly summarized on social media. Fast forward one week and… read more

Top 3 reasons to join us at Perform 2017

We’re in the final weeks before our global Perform 2017 event, and I couldn’t be feeling more satisfied with where things stand! And, as we work hard to finalize all the details, I find myself reflecting on best reasons for why you should join us in Las Vegas from 6-9 February: 1.) Main stage case studies are first rate I’m particularly excited about the digital travel experience segment… read more

Redefining the Dynatrace brand

Today we launch a new chapter in the life of Dynatrace, and I’m pretty happy to arrive at this moment in time. It’s been an honour (and a massive challenge) to be tasked with redefining how Dynatrace presents itself to the world – one that took me on a very rewarding journey through our company and its history. What’s in a brand message? Branding is so important because it communicates… read more

New world order: China #1 largest e-commerce market

The stats about China’s e-commerce industry continue to make my head spin. We’ve just seen Singles Day 2016 break more records than ever before (US$1 Billion in 5 mins) and China is now sitting comfortably as the largest retail e-commerce market in the world: Total sales this year will exceed US$899 Billion This figure makes up nearly half of all global online retail sales E-commerce sales in China are expected… read more

Mobile wins the digital stakes on Melbourne Cup day

It’s the race that stops Australia. TAB claims they handle 3000 transactions per second at the peak of the betting splurge – across desktop and mobiles in all parts of the country. You can imagine, preparing for peak digital performance is a major priority for all betting agencies at this time of year. Let’s do some testing and see what we find As usual, my interest in how digital businesses… read more