Colleen Marinelli

Colleen is a Marketing Manager at Dynatrace. She has been working 16+ years in the IT B2B space and lends her expertise to support various strategic initiatives at Dynatrace, including SAP Hybris, ServiceNow and vertical market messaging. When not at work, you can find her pounding the pavement training for a marathon.

Colleen Marinelli's articles

A layer cake recipe to improve business service and customer satisfaction

Cloud computing has revolutionized the way businesses operate, resulting in major digital transformation initiatives across the globe. With this transformation comes layers of complexity and challenges for managing and monitoring multiple products and applications. In fact, IDC recently forecasted $1.2 trillion will be spent globally on technologies underpinning digital transformation initiatives. That may seem like a tremendous amount of money to invest in an initiative but companies are banking on… read more

You can’t do eCommerce without an APM solution

We live in a fast-paced demand centric world, with access to anything 24/7.  With this being the new norm, businesses are quickly looking to adapt and this can be seen specifically in the retail industry.  As many retailers are closing their store fronts, they are making the business decision to focus their money into their online business.  While store sales decline, the 2016 holiday season brought in nearly $92B in… read more