Aaron Smith

Aaron has 13 years of digital retail, analytic and technology management experience. His expertise is in omni-channel retail with a specialization in data driven customization of marketing that helps retailers maximize their revenue in online marketplaces.

Aaron Smith's articles

Marketers: Did You Buy the IT Team Something Nice This Past Holiday?

This is a guest blog from Aaron Smith, Associate Partner and Digital Thought Leader at Rosetta. Disclaimer:  I’m a marketer with a degree in web development, and while these days I’m usually discussing media mix, I got my start in online retail 12 years ago writing code so this blog is written from that point of view.  My position with IT folks is and always has been one of sympathy during… read more