Aaron Rudger

Aaron Rudger is Digital Experience Solutions Marketing Director at Dynatrace. He has been working for more than 15 years in the IT Management, CRM and eCommerce industries. Aaron’s ideas and commentary on improving digital experience are featured in technology publications as well as web performance community blogs and conferences. You can reach him on Twitter @arudger. Prior to Keynote Systems, Aaron held key marketing positions at Right90, BMC Software, Remedy Corporation and iPrint.com. His cross industry expertise in CRM, IT Management and eCommerce is can be found in industry publications and technology blogs such as NBC News, Website Magazine. Aaron is also a frequent speaker at industry events like Velocity Conference. You can follow him on @arudger

Aaron Rudger's articles

Close Encounters with Out of This World Digital Experience

As technologists, we find ourselves in the middle of tumultuous times and radical change: cloud, containers, automation, artificial intelligence, mobility, the Internet of Things, cyberwarfare, digital transformation, and more! When the $&#! hits the fan, military strategists reference a mental framework called the OODA loop, to sort chaos into clarity. At Perform 2017, we were reminded of how customers continue to find clarity amidst today’s complexity by focusing on their … read more

When Customer Flight Can Hurt an Airline

No transformation comes without pain and mastering the forces at play today in the race to digital success is no exception. The latest chapter in the digital transformation story appears to be unveiling upon Southwest Airlines. For the past two days customers experienced issues interacting with Southwest’s .com and mobile assets as a result of high digital demand driven by a flash 3-day fare sale. The parallels between what Southwest … read more