dynaTrace announces UEM3, the first in a new generation of User Experience
Powered by new PurePath technology extended to the edge, dynaTrace UEM3
provides business owners and IT operators unprecedented visibility for superior,
real user experience management
BOSTON – June 7, 2011 - dynaTrace software, the new leader in application performance
management (APM), announced a new generation of User Experience Management systems,
providing business owners and IT operators unprecedented visibility into how their
users experience their most important business applications from the Internet edge.
To make this advance possible, dynaTrace has extended its patented PurePath technology
to capture each user’s click – both pages and Web 2.0 page actions - regardless
of device or geographic location. By tracing every transaction beginning with each
user click, continuously 24x7, user experience dimensions such as application interactivity,
availability, functional correctness, performance and service levels can be better
understood. These insights allow application stakeholders across the lifecycle to
improve business, service and code for optimal user experience.
- Business owners can now get a complete picture of the experience for each
user, group of users or all users, as categorized by application, location, browser
type, device type, transaction type or other unique business segmentation.
- IT gains deep, fact-based insight into performance and usage patterns for
greater optimization, and potential issues before they impact users.
- Application architects and developers gain deep-dive insight into application
use, transaction flows, and bottlenecks to help them focus on improving interactivity
for increased competitive advantage.
“As businesses rely more heavily on customer, partner and productivity enhancing
applications, application complexity is rising exponentially," said Bernd Harzog,
Lead Analyst for the Virtualization Practice. "Clouds, Web 2.0, virtualization,
tablets and a number of other modern application challenges limit the effectiveness
of traditional approaches of user experience monitoring systems. And though synthetic
monitoring systems provide some level of comfort that an application is working,
they remain blind to the real user traffic that modern application owners care most
about. dynaTrace's new UEM3 system is a leap forward being simultaneously
browser aware, cloud capable and firewall secure.”
With a focus on both business owner and IT operator, dynaTrace’s new production-ready
UEM3 system has been designed to provide insight into user satisfaction,
user behavior and rapid problem resolution. With zero-configuration, dynaTrace UEM3
is up and running in minutes, displaying all user activity on a global map – no
agents to install, transparent to users and no application code changes.
- Integrated Apdex scoring makes it easy to determine user satisfaction from
- Zoom into any location to see number of users, device types, browser types
- Drill-down to determine which browser or device type is slowest and which
users are experiencing the most pain due to which transactions, as well as to determine
an individual’s click path.
- Click paths include both pages and all Web 2.0 actions, eliminating growing
blind spots characteristic of appliance-based solutions.
- Instant impact analysis is available to ‘drill-up’ from any problematic user
experience or transaction to determine who else is impacted; aiding in proactive
troubleshooting and business impact prioritization.
This easy, deep navigation of all user activity, across all edge devices, across
all transactions and applications 24x7 enables unprecedented business insight and
powerful proactive IT management.
“We’ve been running dynaTrace’s new UEM3 system in volume production
for a couple months now,” said Peter Starzacher, Director Technology Center at Tiscover,
the leading travel portal for the Alpine region. “Optimal user experience is very
important to us and we’ve been extremely pleased with the visibility and results
we’ve achieved with the dynaTrace UEM3 system. We have been looking a
long time for this type of real user monitoring, complete with Web 2.0 page action
visibility. It’s really quite an amazing product.”
Built on dynaTrace’s award-winning APM platform, UEM3 is both easy to
use and easy to manage. UEM3 can be implemented in minutes with zero-configuration
and advanced auto application-discovery. User experience dashboards, transaction
flow maps, UML diagram and more come out-of-the-box, giving application stakeholders
– business owners, IT operators, application architects and developers – immediate
insight into user experience from their specific point of view. Wizard-driven, point-and-click
interfaces make deeper configuration, such as conversion rates, application-specific
business transactions and advanced SLA management possible. UEM3 also
supports dynamic, market-relevant baselining via dynaTrace’s dedicated cloud service.
Now, Web application owners and development teams can assure optimal performance,
at all times, in comparison to their industry peers. Select the industry-relevant
index from a drop-down pick-list and your dynamic Apdex index is instantly activated.
Unlike all other attempts to integrate UEM with APM, UEM3 is built atop
an extendable PurePath-enabled platform so there is no integration to do when combining
it with dynaTrace Production Edition, the leading continuous APM solution for demanding
production environments. The combined system provides even more unique power with
complete, end-to-end, transaction-pure visibility from user-click to database and
back – all applications, all transactions, all users, all the time, allowing for
business analytics and rapid problem identification.
“UEM3 is the first in a new generation of user experience management
systems that tightly integrate UEM with APM together,” said Bernd Greifeneder, CTO
and Founder of dynaTrace. “Now performance management begins with the user’s experience,
not with data center availability, and can be both monitored and optimized without
blind spots. Users will experience faster, more interactive applications, business
owners will drive greater revenue and loyalty, and IT will provide better proactive
service to their customers. I am very proud of hearing from early access customers
that UEM3 solves multiple problems that multiple tools could not bring
together, with a single all-in-one solution.”
dynaTrace’s UEM3 will be generally available within 60 days. Beta customers
are already using the product in production. Companies wishing to trial this new
generation of user experience management, please email email@example.com.
Prices start at $10,000 for 10,000,000 page actions per year.
dynaTrace’s patented PurePath technology provides the industry’s most accurate view
into application behavior under load. Ultra-light and production-safe, PurePath
captures timing and code level context for all transactions, end-to-end, from user
click, across all tiers, to the database of record and back. With this exact, deep
atomic level detail, PurePath allows for more accurate reporting, granular business
transaction grouping, precise SLA management and the fastest path to root-cause
on the market. Recently extended to include zero-configuration and auto-adaptive
capabilities, PurePath accelerates time to value even in the most demanding application
environments and reduces cost of ownership to a fraction of the cost of traditional
APM systems. To learn more about the magic of PurePath,
About dynaTrace software Inc.
dynaTrace is the new leader in application performance management (APM). With its
patented PurePath technology, the company offers the only continuous APM system
on the market, transforming how applications are built, tested and managed. Hundreds
of companies including Zappos, SAS, Macy’s, BBVA and Thomson Reuters rely on dynaTrace
to drive better business results by optimizing performance, accelerating time-to-market
for new releases, reducing application management costs, and bringing business and
IT closer together. Visit dynaTrace online at www.dynatrace.com.
>> Monitor. Resolve. Prevent. >>
dynaTrace Software Inc.
Lisa Robinson Schoeller, +1781.768.4907